UKQC Level 4 Certificate in Marketing & Communication
- Description
- Curriculum
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Description
Do you enjoy developing creative business ideas? This qualification is a great starting point for your career in marketing. Build your knowledge and practical skills to understand the marketplace in terms of product, price, place and promotion.
Marketing concepts covered in the course include market research, market analysis and consumer behaviour, marketing presentations and positioning statements, writing complex documents and PowerPoint presentations.
During your studies you will establish face to face online networks and be exposed to visual design concepts and e-marketing communications.
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Core Units
- Make a presentation
- Articulate, present and debate ideas
- Apply digital solutions to work processes
- Apply marketing communication across a convergent industry
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Electives
- Produce complex desktop published documents
- Profile the market
- Conduct market research
- Promote products and services
- Analyze consumer behaviour
- Develop product knowledge
- Write complex document
Career Opportunities
- Marketing manager
- Marketing researcher
- Online marketing manager
Work Placement Information
There is no work placement requirement for this course. However, this course has been designed to include the delivery of learning and practical activities within a simulated workplace environment. These work-based activities will ensure your knowledge and skills are well developed. Field trips to workplaces and guest speakers are also included to enhance your understanding.
